I've added the social networking details at the bottom left hand side of the page which makes my magazine more appealing to my readership.
To quote my reader profile;
"The average readers uses he internet for around 2 hours per day, particularly on sites such as Twitter, YouTube and Facebook."
The addition of these details makes the magazine more compatible with the lifestyle of the reader, as they will be able to receive updates from the magazine, such as behind the scenes pictures, videos etc from interviews; more offers; bonus articles; links to new music videos by artists that the magazine supports etc. by following the accounts. There could also be tasters of what's coming up in the next issue which may entice readers into buying it.
Furthermore, the magazine's web administrators can find out more about the readers via the use of Web 2.0, as readers will be able to make comments on the magazine's posts. The magazine could also post questions and polls on it's account for its followers to answer, and the replies could be featured in future issues of the magazine. The administrators could also survey the (public) information that's on the followers' profiles to find out what else they like and which other accounts they follow. In this way, the readers are having an influence on the product that they are consuming, which creates a sense of community within the readership and a more close relationship between the magazine and the readership.
Another advantage of social networking is that the magazine's accounts could also attract new potential readers. On Twitter, for example, each account has a list of other similar accounts at the bottom of the page. Our magazine's account may feature at the bottom of other magazines' pages, thus gaining more attention from potential followers who could, in turn, become potential readers.
