This is not he standard issue black red and yellow colour scheme that is normally expected on the front of a rock magazine and this is precisely the reason I like it. Firstly, it gives the magazine an edge; soemething that makes it stand out from the rest. I considered the fact that the colour scheme might not appeal to some of the male and possibly female population. This is a second reason as to why I like the concept of a stereotypical 'feminine' colour scheme
As I've already discussed, a key concept of rock music is rebelling against the norm and "stickin' it to the man". Crossing the boundaries of gender norms is not at all a new concept in rock music.
pink in a rock band's logo |
punk girls often dressed the same as guys |
glam rock was a phase when men in makeup was the fashion |
Bowie helped to bring being androgynous into fashion |
However, I would be further pushing those boudaries by expanding this ideology to a form of media where it is quite unseen. Therefore, by using feminine colours in such a context, my magazine is appealing to those with true rock and roll attitude, which will maintain the authenticity of my readership.
However, I will ensure that my genre is clearly represented in other forms of media language; rock iconography, fonts, written language etc. This will aid the juxtaposition of the rock magazine conventions and the slightly contemporary ideology. But most importantly, this will help my target audience to be represented by the magazine and help them to identify the product that they desire.
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