Tuesday, 12 November 2013

LIIAR Analysis of NME contents page






Language - The fonts, colours and layouts used are reminiscent to those in broadsheet newspapers.  This is possinly because NME started as a music newspaper, but then changed to being a music magazine in the 1990s.  The layout used to have similar conventions to that of a magazine, but reverted back to having this type of layout to perhaps be reminiscent of the vintage version of the magazine.  Vintage style is quite fashionable right now, especially in the indie music scene, so the magazine may have done this to appeal to the tastes of its main readership.

Examples of broadsheet layouts and conventions - similar to NME's












This also may have been done because it's a clear and concise way of laying out information. Furthermore, the font used for the page's title is the same as that in The Times. The Times is  a very British newspaper, so NME may be wanting to emulate it because it, too, is British, and they are trying to keep to these trademark conventions to in an act of patriotism; so the reader instantly knows that the magazine is from Britain.  The main image for the main story is of the frontman of an English indie band.  NME is a magazine that currently focuses on Indie Rock music in particular rather than just rock in general; and indie rock has its origins in Britain.  In doing this, NME is further inkeeping with its proud British trademarks but also its own conventions as a magazine. 

Ideology - The language used for the pull line in the main story represents the ideology in a big way.  The fact that the word 'fucked' has been used shows that the magazine isn't conventional because a conventional, widespread magazine wouldn't use such wording.  It also helps to emulate the rock and roll attitude of the magazine (as I've dicussed in the front page analysis)

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