Reader profiles are important to enable a magazine to make money. Companies (such as record labels) pay thousands of pounds to feature their advert in a magazine. For companies to invest in such an advert, they need to know that by putting it in a certain type of magazine, they will be reaching the right audience to advertise their product. This is why magazines conduct reader profile research; to gain the trust of companies who will pay them to advertise.
Furthermore, magazines must know how to represent their and these such companies' target audience through the media language used throughout the magazine. This includes; the artists they write about/feature; the colours, fonts, layouts, iconography they use; and the attitude they uphold; as well as the products they promote as they go hand in hand.
The reader profile presents a type of people who are a full, rounded package. People -of specific age groups- who are not only interested in music, but also films, games, clothes, TV, social networks: even food and beverages.
The readership wants to be represented through and institute such as a magazine. A magazine is a form of entertainment in itself; therefore must include interesting and engaging things to satisfy the customer.
Because my magazine will be similar in target audience to some already out there, looking at existing reader profiles will help me to determine my own reader profile.
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